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Claudia Pere
Product _CETAPHIL_INSTAGRAM
Product focused assets with a strong visual storytelling.
Incorporating real life insights about the use of product
and Cetaphil's target audience in order to find a more
engaging way to educate about skincare.
Creative Ideation, Art Direction, Photography Direction on Set, Graphic Design and Supervision.
Trends and Cultural Moments
_CETAPHIL_INSTAGRAM
Leveraging cultural moments and social media trends
into opportunities to insert the Cetaphil products in the
conversation, prioritizing each platform's best performing
formats and ideal visual identity, constantly delivering
over-performers.
Creative Ideation, Art Direction, Graphic Design and Supervision.
Trends and Cultural Moments
_CETAPHIL_TIKTOK
Participating in Tiktok trends and cultural moments
ensuring a correct adaptation of the Cetaphil tone of voice
into the platform's native language.
Creative Ideation, Art Direction, Graphic Design and Supervision.
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