I Am What I Am  _MANGO

Mango launched its plus-size line under the Violeta by Mango line in 2014 -now fully integrated into Mango-.

 

I Am What I Am is the hyper-segmentation campaign created in 2018 starring supermodel Ashley Graham, Olivia Wilson and Tash Ncube.

The creative goal was to own body positivity and pioneer body neutrality, empowering the audience to take the world by storm with plus-sized fashion that finally doesn’t aim to hide nor conceal.

Creative Art Direction

Production by Blur

Directed by Ginesta Guindal