Be Gentle Campaign with Nemo _CETAPHIL_SWITZERLAND

Cetaphil Switzerland bets on launching the global rebrand with an awareness-centric local campaign featuring Eurovision 2024’s winner Nemo, with an online and offline presence.

 

The Be Gentle campaign reframes gentleness as an act of rebellion linking Nemo’s philosophy of radical self-love to Cetaphil’s mission to create gentle skincare for sensitive skin.

Creative Ideation, Art Direction, Direction on Set, and Post-Production Supervision.