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Claudia Pere
SkinLabs Event Social Media Coverage _CETAPHIL_INSTAGRAM
Honoree Mention at the Webby Awards 2024.
Winner Gold Finalist at the Ex Awards 2025.
Cetaphil is a staple in dermatologist-recommended skincare worldwide and a household staple in USA with an over 70 year long heritage.
In 2024 Cetaphil went through a brand refresh,kicking it off at the SkinLabs event in Malibu, LA. The repositioning aims for a more premium masstige approach, with the current communication focus being highly on an awareness phase for the rebrand.
Creative Ideation, Art Direction, Creative Live-Execution Supervision.

SkinLabs Event Social Media Coverage _CETAPHIL_TIKTOK
Adaptations for Tiktok and original platform-first materials.
Creative Ideation, Art Direction, Graphic Design and Supervision.

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