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Claudia Pere
Gentle Exfoliation Salicylic Acid Line with Katie Fang _CETAPHIL
In September 2024 Cetaphil launched a brand new line of gentle exfoliators fronted by gen-z influencer Katie Fang. The campaigned rolled out in 2 stages: The Product Launch and The Event.
THE LAUNCH: we created a native social-media first set of assets using the campaign material and BTS footage to effectively convey the message and reach the target younger audiences.
Creative Ideation, Art Direction, Graphic Design and Supervision.
Gentle Exfoliation Salicylic Acid Line with Katie Fang _CETAPHIL
THE EVENT: Following Katie Fang and dermatologist Dr. Katie Beleznay throughout the event, showing the audience the exciting Cetaphil experience while showcasing the new product features irl.
Creative Ideation, Art Direction, Graphic Design and Supervision.
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