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JAROD JOHN LEONARD
Creation of brand identity for Jarod John Leonard, establishing and designing the house codes for the Rock n' Roll inspired luxury menswear brand. JJL's purpose lies in the highest quality and finest craftsmanship of their products, two values that are present in the branding design via a hand-scripted logo as well as the use of film photography and tone of voice. The Rock n' Roll inspired motifs are represented via the musical note logo which combines the J and a quaver.
CLOTHING DESIGN
Working closely with Jarod and Clark, I execute their vision however each design requires and bring a further step into the attention to details of every creation.
The design of each garment ranges from silhouette making and creative application of the brand motifs, as well as hand-painted elements and prints that are then digitally processed in order to maintain a careful craftsmanship in every stage of the creation of each design.
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